Privacy Policy

1. Who we are

liftrue is the export brand of Taizhou Xinghe Rope Net Manufacturing Co., Ltd. (hereinafter "liftrue", "we", "us"). We manufacture and export synthetic fiber lifting slings, lashing straps, lifting nets, and related rigging products. Our registered address is No. 3, Private Industrial Park, Xuzhuang Street, Gao Gang District, Taizhou City, Jiangsu Province, China. For any privacy-related questions, contact us at sales@liftrue.com.

2. Information we collect

We collect only the personal data that you choose to provide through our website forms:

• Quote request form — name, company, email address, phone number (optional), product interest, quantity, the product page you arrived from, and the message you write.
• Sample request form — name, company, email address, country, product type, the specification you describe, and your message.
• Catalogue request form — name, company, email address, and your message.
• Newsletter subscription — email address.

Our website does not require account registration, and we do not collect payment information or other sensitive data.

3. How we use your information

We use the information you provide for the following purposes only:

• Responding to your inquiry, quote request, or sample request;
• Sending the product catalogue or other documents you requested;
• Newsletter — sending the newsletter if you subscribed; every newsletter includes an unsubscribe link;
• Improvement of our products and services based on aggregated, non-identifying feedback.

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

4. Legal basis for processing

Under the EU General Data Protection Regulation (GDPR), the data you submit in a quote or sample request is processed to take steps at your request prior to entering into a contract, and on the basis of our legitimate interest in responding to business inquiries and keeping commercial records. Newsletter subscriptions are processed on the basis of your consent, which you can withdraw at any time by unsubscribing or by contacting us at sales@liftrue.com.

5. How forms are processed

Our website forms are submitted through FormSubmit, a third-party form-to-email service. Your form data is transmitted to our sales mailbox and is not used by FormSubmit for any purpose other than delivering your message to us. For details, see FormSubmit's privacy policy at formsubmit.co/privacy-policy.

6. Cookies and analytics

This website does not use advertising or profiling cookies. We use Cloudflare Web Analytics to understand aggregate visitor statistics (such as pages visited and approximate region); this service does not use cookies and does not collect personally identifiable information. Your browser may still store functional cookies required for the site to work correctly.

7. Data retention

We keep inquiry-related correspondence for as long as needed to serve you as a customer or prospective customer, and otherwise in line with applicable commercial record-keeping requirements. Newsletter subscriber data is kept until you unsubscribe.

8. Data transfers

As a manufacturer based in China serving global customers, the data you submit through our website may be processed by our team and our email service providers in China, the European Union, and the United States. Where personal data is transferred out of the EEA or the UK, we rely on appropriate safeguards under GDPR Chapter V — typically the European Commission's Standard Contractual Clauses (SCCs) entered into with our service providers, or transfer to a recipient covered by an adequacy decision. By submitting a form you acknowledge this transfer.

9. Your rights

You have the right to request access to, correction of, or deletion of your personal data, and the right to object to or restrict certain processing. To exercise any of these rights, email us at sales@liftrue.com with the subject line "Privacy Request". We will respond within 30 days.

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. Significant changes will be communicated through the contact details you have provided.

11. Contact

Questions about this Privacy Policy or our data practices can be sent to sales@liftrue.com. For customers in the European Economic Area, you also have the right to lodge a complaint with your local data protection authority.